E-marketing Plan

E-Marketing Plans are used to send out invitations, confirmations, reminders and general notifications. A E-Marketing Plan can be thought of a marketing campaign where you wish to make sure that a certain message is delivered to a target audience. In most cases, this message will be sent out to achieve a desired response. An example will make this clear.

Let's say that you have an Annual Conference that is held every year in April. You want to make sure you have a great turnout for this year's conference so you want to send a letter to everyone who went to last year's conference. Your marketing campaign might have several steps.

• An initial mailing to everyone who went to last year's conference. Perhaps your message will talk about how last great last year was, the exciting new speakers at this year's conference, and the location. Perhaps you enclose a registration form so they can sign up right away, perhaps at a special rate.
• Two months later, you might issue a follow up mailing to everyone from the original mailing who has not yet registered. Perhaps you change the tone of the message to focus more on the features and benefits of the conference. Mention that while they missed out on the Early Bird discount, the reader still can get a good rate. You attach another registration form just in case they lost the first one.
• A few more months later, you send yet another mailing to the non-registrants with a more strident tone. Prices are about to go up, registrations and hotel rooms are going fast, and the number of great speakers has increased. One more time, you include a registration form.

How to Use an Internet Marketing Campaign

Now suppose that you ran the aforementioned marketing campaign with old fashioned mailed letters. There would be many problems:

• The high cost of printing all the letters and registration forms, as well as postage and labor.
• It would require manual data entry to track who has responded to your campaign.
• You would not be able to get real-time feedback on the progress of your campaigns.
• You would still have to worry about the additional mailings of registration confirmations and reminders.

In short, the process may give you the results you desired, but it would time-consuming, slow, and costly.

A better way is to use the Internet to supplement or even replace your manual mailing campaigns. Let's see how this would work using EventRebels E-Marketing Plan tool.

• Create an E-Marketing message. From the E-Marketing page, click the Message Library tab. If you have created messages in the past, they will be listed here. To create a new message, click either the blank page icon (for text only emails - better if your list is predominently government agencies- they have older email clients) or the blank page with a globe icon (for HTML-based emails - better for corporate email). Create your message- be sure to include a subject and Name (what your message will be called within Event Rebels). For a full explanation, click create an E-Marketing message.

• Create an E-Marketing Plan. From the E-Marketing Plan List tab, you can schedule your E-Marketing Plan two different ways. For the most simple method, you would click the Schedule button. This will take you to the E-Marketing Plan Detail screen. You could also click Create Custom Registration Mailing, which will take you to a more detailed E-Marketing Plan Detail page, allowing you to customize your message to specific Fee and Options. Fill out the initial elements of your plan. See Create an E-Marketing Plan for details.

• View or edit E-Marketing Plan if you need to make a change to your E-marketing Plan.

You can now sit back and let your campaign run itself! You can view the results of your Invitation Campaigns by going to the E-Marketing Report screen. This will show how your invitation campaign has gone, including how many people have clicked on your link or registered as a result of your campaign.