Mailing List

Mailing Lists are one of your most useful tools in managing your event. In many cases, mailing lists are files that originated on your PC. One example of this is that perhaps you have an Excel spreadsheet that has a list of the registrants for last year's conference. With Import a Mailing List you can bring the content of this file into the EventRebels system.

The main use for Mailing Lists is to create an E-Marketing Plan that are used to launch a marketing campaign for your event. Our system also automatically generates a registrant Mailing List for each meeting you create with our tool. These lists can then be used to send out mass reminders and notifications, or even in the marketing campaign for your next event.

What is a Mailing List?

A Mailing List is simply, as the name implies, a list of people. Each person in a mailing list is called an E-Marketing Plans that are used to marketing your event. The address and contact information fields can also be useful in personalizing your message. For example, you can use setup your messages to automatically insert the address of each person in your list into your message. This is done through the Mail Merge capability of the system.

In many cases, mailing lists are files that originated on your PC. One example of this is that perhaps you have an Excel spreadsheet that has a list of the registrants for last year's conference. With our Import tool you can bring the content of this file into the EventRebels system. Our system also automatically generates a registrant Mailing List for each meeting you create with our tool. These lists can then be used to send out mass reminders and notifications, or even in the marketing campaign for your next event.

When creating a list you can specify (via a checkbox) whether you want this list available to all meetings or just for this meeting. If you have a one time list that you only want to use for this meeting, you probably want to not make it available to all lists (otherwise you'll end up with a lot of lists!)

Automatic Maintenance

It has become a standard practice to let people automatically remove themselves from your mailing lists or add themselves to a list. In short, people can "automatically maintain" themselves on your list. From the Mailing List Edit screen, you can click on a button called "Auto Maintenance". This will bring up a Popup that lets you decide whether you wish to let users automatically add or delete themselves from the list. Whether or not you want a list to have this capability depends on the nature of your list. If your list is for a newsletter, you might want to let people delete themselves. On the other hand, if it is a membership list, you may not want the Auto Maintenance feature for this list.

If you let users add themselves to the list, you may want to add a link to all your Communication Plan mailings that goes to a page that lets people add themselves to your list by adding their name and e-mail address. Likewise, you can let people unsubscribe themselves from the list by letting them go to a screen where they can remove themselves simply by putting in their e-mail address.


Terminology

Mailing List Entries

An Entry has the person's name, address and contact information. The most important fields in an entry are the name, e-mail address and fax number. The reason why these fields are so critical is that they will be used in your E-Marketing Plans that are used to marketing your event. The address and contact information fields can also be useful in personalizing your message. For example, you can use setup your messages to automatically insert the address of each person in your list into your message. This is done through the Mail Merge capability of the system.

Automatic Maintenance

It has become a standard practice to let people automatically remove themselves from your mailing lists or add themselves to a list. In short, people can "automatically maintain" themselves on your list. From the Mailing List Edit screen, you can click on a button called "Auto Maintenance". This will bring up a Popup that lets you decide whether you wish to let users automatically add or delete themselves from the list. Whether or not you want a list to have this capability depends on the nature of your list. If your list is for a newsletter, you might want to let people delete themselves. On the other hand, if it is a membership list, you may not want the Auto Maintenance feature for this list.

If you let users add themselves to the list, you may want to add a link to all your Communication Plan mailings that goes to a page that lets people add themselves to your list by adding their name and e-mail address. Likewise, you can let people unsubscribe themselves from the list by letting them go to a screen where they can remove themselves simply by putting in their e-mail address.


TIPS

To learn more, read about E-Marketing Plans

Your mailing list names should reflect the nature of the people on the mailing list, so you will be able to distinguish the lists easily. If you have a list of the attendees from last year's conference and a list of subscribers to "The Lake" magazine, call the Conference 2000 attendees and The Lake Subscribers, rather than List2 and Subscriber List. 

Your imports will go faster if the names are already sorted by last name.


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