Social Media Tracking

This tool allows planners to create event marketing campaigns aimed at different social media platforms such as Facebook and Twitter. When you create a campaign, a short URL is created that you can use in your social media posts. This link will track clicks and those who proceed to register. Real-time reports will help you measure the success of your campaigns.

It is accessible by clicking "Social Media Tracking" in the "Communications" section of the Control Center within Registration.

To set this up:

1. Add a Campaign Name for a particular social media effort. For example, the name could be "Facebook Campaign."
2. Add a Campaign Code. We suggest using two or more characters for a unique code such as "FB2021"
3. The system will generate a short URL that embeds that code and registration link.
4. Take the short URL and embed that in the corresponding social media posts.
5. Reports will show how many people clicked on the link and how many proceeded to complete a registration.
6. Tracking will not begin until you start the campaign.