Communications Step 2 — Content

LIMITED RELEASE

The Communications Module is currently available to a select group of customers. General availability is planned for early quarter 3 2026.

The Content step is where you write the email itself. It includes a subject line field, a rich-text message editor, and options for using and saving templates.

Subject line

Type your email subject in the Subject field. You can personalize it using merge tags — click + Merge Tags to see what dynamic fields are available, such as the recipient's company name or booth number.

Message body

Use the rich-text editor to write your message. The toolbar provides the following formatting controls:

Control	What It Does
Body (style dropdown)	Sets the paragraph style (normal, heading, etc.)
B / I / U / S	Bold, italic, underline, and strikethrough
List icons	Unordered (bullet) list and ordered (numbered) list
≡→, Blockquote	Toggle a block quote
</>, Code Block	Toggle a fenced code block
[<>], Inline Code	Toggle inline code formatting
Link icon	Insert or edit a hyperlink
+ Merge Tags	Insert a dynamic field replaced with each recipient's data when sent

Personalizing with Merge Tags

Merge tags let you insert recipient-specific information directly into your subject line or email body. When the email is delivered, the merge tag is automatically replaced with the real value for that recipient, so every attendee receives a personalized message.

The following merge tags are available:

Event Name
Event Start Date (Short)
Event Start Date (Long)
Event End Date (Short)
Event End Date (Long)
Support Contact
Email Support Contact Phone
License Payment Terms & Policies
Developer Kit Payment Terms & Policies
Company Name
Booth Number
Booth Admin First Name
Booth Admin Last Name
Exhibitor Login URL
Lead Capture Type
Developer Kit API Key
License Activation Code
Total License Quantity
Not Activated License Quantity
Activated License Quantity

How to Insert a Merge Tag

Place your cursor in the subject or body where you want the personalized value to appear.
Click the merge tag button in the toolbar.
Select the fields you want to add.

Example

Hi {{Booth Admin First Name}},

We’re excited to welcome your {{Company Name}} to {{Event Name}}!

Templates

Select Template — Load a previously saved message template into the editor, replacing the current content. Useful for recurring campaigns with a standard format.
Save as Template — Save the current subject and body as a reusable template for future campaigns.

When you are happy with the content, click Continue to proceed to Step 3 — Recipients.

Last modified May 29, 2026